Friday, August 29, 2025

Is Google’s Reveal of Gemini’s Influence Progress or Greenwashing?

In line with a technical paper from Google, accompanied by a weblog submit on their web site, the estimated power consumption of “the median Gemini Apps textual content immediate” is 0.24 watt-hours (Wh). The water consumption is 0.26 milliliters which is about 5 drops of water in accordance with the weblog submit, and the carbon footprint is 0.03 gCO2e. Notably, the estimate doesn’t embody picture or video prompts.

What’s the magnitude of 0.24 Wh? In case you give it 30 median-like prompts per day all 12 months, you should have used 2.62 KWh of electrical energy. That’s the identical as working your dishwasher 3-5 occasions relying on its power label.

Google’s disclosure of the environmental affect of their Gemini fashions has given rise to a recent spherical of debate on the environmental affect of AI and tips on how to measure it.

On the floor, these numbers sound reassuringly small, however the extra intently you look, the extra difficult the story turns into. Let’s dive in.

Measurement scope

Let’s check out what’s included and what’s omitted in Google’s estimates of the median Gemini textual content immediate.

Inclusions

The scope of their evaluation is “materials power sources underneath Google’s operational management—i.e. the flexibility to implement modifications to conduct. Particularly, they decompose LLM serving power consumption as:

  • AI accelerators power (TPUs – Google’s pendant to the GPU), together with networking between accelerators in the identical AI laptop. These are direct measurements throughout serving.
  • Lively CPU and DRAM power – though the AI accelerators aka GPUs or TPUs obtain probably the most consideration within the literature, CPU and reminiscence additionally makes use of noticeable quantities of power.
  • Vitality consumption from idle machines ready to course of spike site visitors
  • Overhead power, i.e. the infrastructure supporting knowledge facilities—together with cooling methods, energy conversion, and different overhead throughout the knowledge middle. That is taken under consideration by means of the PUE metric – an element that you simply multiply measured power consumption by – and so they assume a PUE of 1.09.
  • Google not solely measured power consumption from the LLM that generates the response customers see, but in addition power from supporting fashions like scoring, rating, classification and so forth.

Omissions

Here’s what shouldn’t be included:

  • All networking earlier than a immediate hits the AI laptop, ie exterior networking and inner networking that routes queries to the AI laptop.
  • Finish person units, ie our telephones, laptops and so forth
  • Mannequin coaching and knowledge storage

Progress or greenwashing?

Above, I outlined the target information of the paper. Now, let’s take a look at completely different views on the figures.

Progress

We are able to hail Google’s publication as a result of:

  • Google’s paper stands out due to the element behind it. They included CPU and DRAM, which is sadly unusual. Meta, for example, solely measures GPU power.
  • Google used the median power consumption moderately than the typical. The median shouldn’t be influenced by outliers similar to very lengthy or very quick prompts and thus arguably tells us what a “typical” immediate consumes.
  • One thing is healthier than nothing. It’s a huge step ahead from again of the envelope measurements (responsible as charged) and perhaps they’re paving the way in which for extra detailed research sooner or later.
  • {Hardware} manufacturing prices and finish of life prices are included

Greenwashing

We are able to criticize Google’s paper as a result of:

  • It lacks accumulative figures – ideally we wish to know the full affect of their LLM providers and what number of Google’s whole footprint they account for.
  • The authors don’t outline what the median immediate appears like, e.g. how lengthy is it and the way lengthy is the response it elicits
  • They used the median power consumption than the typical. Sure, you learn proper. This may be considered as both optimistic or unfavorable. The median “hides” the impact of excessive complexity use instances, e.g. very complicated reasoning duties or summaries of very lengthy texts.
  • Carbon emissions are reported utilizing the market based mostly method (counting on power procurement certificates) and never location-based grid knowledge that exhibits the precise carbon emissions of the power they used. Had they used the placement based mostly method, the carbon footprint would have been 0.09 gCO2e per median immediate and never 0.03 gCO2e.
  • LLM coaching prices aren’t included. The controversy concerning the function of coaching prices in whole prices is ongoing. Does it play a small or huge a part of the full quantity? We would not have the total image (but). However, we do know that for some fashions, it takes a whole bunch of hundreds of thousands of prompts to succeed in price parity, which means that mannequin coaching could also be a big issue within the whole power prices.
  • They didn’t disclose their knowledge, so we can’t double examine their outcomes
  • The methodology shouldn’t be fully clear. For example, it’s unclear how they arrived on the scope 1 and three emissions of 0.010 gCO2e per median immediate.
  • Google’s water use estimate solely considers on-site water consumption, and never whole water consumption (i.e. excluding water consumption sources similar to electrical energy era) which is opposite to straightforward apply.
  • They exclude emissions from exterior networking, nonetheless, a life cycle evaluation of Mistral AI’s Massive 2 mannequin exhibits that community site visitors of tokens account for a miniscule a part of the full environmental prices of LLM inference (<1 %). So does finish person tools (3 %)

Gemini vs OpenAI ChatGPT vs Mistral

Google’s publication follows disclosures — though of various levels of element — by Mistral AI and OpenAI.

Sam Altman, CEO at OpenAI, not too long ago wrote in a weblog submit that: “the typical question makes use of about 0.34 watt-hours, about what an oven would use in a bit of over one second, or a high-efficiency lightbulb would use in a few minutes. It additionally makes use of about 0.000085 gallons of water; roughly one fifteenth of a teaspoon.” You possibly can learn my in-depth evaluation of that declare right here.

It’s tempting to check Gemini’s 0.24 Wh per immediate to ChatGPT’s 0.34 Wh, however the numbers aren’t instantly comparable. Gemini’s quantity is the medianwhereas ChatGPT’s is the common (arithmetic imply, I might enterprise). Even when they have been each medians or means, we couldn’t essentially conclude that Google is extra power environment friendly than OpenAI, as a result of we don’t know something concerning the immediate that’s measured. It may very well be that OpenAI’s customers ask questions that require extra reasoning or just ask longer questions or elicit longer solutions.

In line with Mistral AI’s life cycle evaluation, a 400-token response from their Massive 2 mannequin emits 1.14 gCO₂e and makes use of 45 mL of water.

Conclusion

So, is Google’s disclosure greenwashing or real progress? I hope I’ve outfitted you to make up your thoughts about that query. For my part, it’s progress, as a result of it widens the scope of what’s measured and provides us knowledge from actual infrastructure. However it additionally falls quick as a result of the omissions are as essential because the inclusions. One other factor to remember is that these numbers usually sound digestible, however they don’t inform us a lot about systemic affect. Personally, I’m nonetheless optimistic that we’re presently witnessing a wave of AI affect disclosures from huge tech, and I might be stunned if Anthropic shouldn’t be up subsequent.


That’s it! I hope you loved the story. Let me know what you assume!

Observe me for extra on AI and sustainability and be happy to observe me on LinkedIn.

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